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Drip Campaigns

Drip campaigns are made up of multiple e-cards that are sent out automatically on a schedule. You may have multiple drip campaigns going at the same time.

Creating Drip Campaigns
Managing Drip Campaigns

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Creating Drip Campaigns

1. From the E-Cards Center, select Create A Keller Williams® Drip Campaign.
2. Select the campaign you wish to use.
3. All of the E-Cards for the campaign will be shown. Click on any of the cards to proceed.
4. Text Color - From the drop-down menu, select the color in which your name, e-mail address, and personal message will appear.
5. Font - Select the font for the text of your E-Card.
6. Card Background Color - Select the color that will appear behind the text and image of your card.
7. Page Background - From the Background Color drop-down menu, select the color for the page background. If you want a Background Image for the E-Card, select the image you want from the drop-down menu. Or you may enter the URL of a page you wish to use as a background.
8. Music - From the drop-down menu, select a song that will play when the recipient opens the card. Or enter the URL of a page whose song you wish to be played when the card is opened.
9. Enter the number of recipients in the Send to box, and click Recipients >.
10. If you wish to send out E-Cards using your address book, next to Send to, click recipients from address book. See Sending Mass E-Cards steps 10 and 11. [anchor link to chapter]
11. Deliver these messages - Select the frequency with you wish to send out the cards in the campaign.
12. TO - Enter the names and addresses of all the recipients of this E-Card campaign.
13. FROM - Enter your name and email address, as you would like it to appear on your E-Card.
14. Add your personal message - Next to each card in your campaign, there is a box where you may enter a personalized message to be attached to that particular card.
15. Do you want to receive an e-mail whenever someone views this card? - By checking this box, you will receive an email when each of the recipients views each E-Card in the campaign.
16. When you are finished, click Preview & Start Campaign. (If you have left any of the personalized messages for your cards blank, you will see a warning message. Click OK, fill in the blank messages, and click Preview & Start Campaign.)
17. A preview of your first card will appear. If everything is how you want it to be, click Send card!
18. A confirmation window will appear.
19. Click on the E-Cards Center logo at the top to return to the E-Cards Center.

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Managing Drip Campaigns

Your E-Card Drip Campaigns can be managed online.

1. From the E-Cards Center, select Manage Your Campaigns.
2. Single E-cards sent in the last 10 days - Each individual E-Card that you sent in the last 10 days will be shown with the date it was sent below it. You can click View Card to see the card with your personalized message. Click View Recipient Report to see who has received and who has viewed the card.
3. E-Card Drip Campaigns - All of your drip campaigns will be listed with the date they were started. Click on Manage Campaign to view the campaign.
4. Delete This Campaign - To stop this campaign and delete it, click this. A confirmation message will appear; click OK.
5. Remove From Campaign - By clicking this next to each recipient of this campaign, you can remove the individual recipient without stopping the campaign. A confirmation message will appear; click OK.
6. Manage Your Cards - Click this to return to the campaign manager.
7. Click on the E-Cards Center logo at the top to return to the E-Cards Center.
   

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