Recomended Usage
Removal and Blacklisting
Removing Recipients from Current E-Card Campaigns
Blacklisting Recipients from the E-Cards System
Blacklisting Recipients from All KW Mass Emailing Lists
Forwarding E-Cards to Your Email Client
Limiting the Frequency of E-Cards to Recipients
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Removal and Blacklisting
Keller Williams is dedicated to opt-in marketing. To prevent Spamming, we include opt-out features in every E-Card. When recipients receive E-Cards, they can choose to remove themselves from current campaigns, the entire E-Cards system, or all Keller Williams' mass emailing lists. When they choose any of these options, any associate who has sent this recipient an E-Card in the last ten days or who has a pending E-Card to this recipient will be sent notification that the individual has opted out. Any Keller Williams associate with the contact information for a recipient who has requested to be blacklisted is asked to remove that individual as a contact from the associate's address book.
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Removing Recipients from Current E-Card Campaigns
When a person requests to be removed from all current E-Cards campaigns, any associate who has a pending E-Card to this person is sent an email notification at the email address listed in the From box of the outgoing E-Card. The contact's information will automatically be removed from all current drip campaigns. If that contact is the only person listed for a campaign, the campaign will be removed from the E-Cards system.
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Blacklisting Recipients from the E-Cards System
When a recipient requests to be removed from the E-Cards system, they are "blacklisted" on that system. Any associate who has sent this recipient an E-Card in the last ten days or who has a pending E-Card to this recipient, will be sent notification that the individual has opted out. The email address of that contact will remain in the address books of those Keller Williams associates who have the contact's information. However, any associate who tries to send that contact an E-Card will have his or her E-Card to that individual automatically terminated without notification to the sender. When a recipient requests to be blacklisted, you should remove his or her address from your E-Cards address books-see Deleting Email Addresses. [anchor link to chapter]
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Blacklisting Recipients from All KW Mass Emailing Lists
When a recipient requests to be removed from the Keller Williams mass emailing lists, they are "blacklisted" from those lists. Any associate who has sent this recipient an E-Card in the last ten days or who has a pending E-Card to this recipient will be sent notification that the individual has opted out. The email address of that contact will remain in the address books of those Keller Williams associates who have the contact's information, but any time an associate tries to send that contact an E-Card or mass email, the email to that individual will automatically be terminated without notification to the sender. When a recipient requests to be blacklisted, you should remove his or her address from your E-Cards address books-see Deleting Email Addresses.
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Forwarding E-Cards to Your Email Client
The new E-Cards system now has the ability to import your contact list from Outlook. You should no longer forward your E-Cards to your Outlook email to use your contact list there. When a recipient opts out of the E-Cards system, Outlook will not filter out future E-Cards to this recipient, as the E-Cards system does. Also, if someone opts out of an E-Card sent through your Outlook, you will not be notified that they have opted out. Sending E-Cards to recipients who have opted out puts you at risk of being dumped by your Internet Service Provider (ISP). By importing your contact list from Outlook to your E-Cards address book-see Importing Email Addresses from Outlook. - and sending all E-Cards directly through the E-Cards system, the system will automatically filter E-Cards sent to recipients who have opted out and reduce your liability.
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Limiting the Frequency of E-Cards to Recipients
Recipients are less likely to opt out of the E-Cards system if: 1) they are not bombarded with cards, and 2) they feel that your E-Cards are of some benefit to them. Given the multitude of emails that people receive on a daily basis, we recommend that you limit the number of E-Cards that you send to any one recipient to twice a month. Also, E-Cards will better serve your purposes if they contain useful information or links to useful information.
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